NELFT Foundation Trust Thank You Packs
Gratitude in Action: NELFT’s Personalised ‘Thank You Festival’ Event Packs
Services Provided
- Dedicated Project Management
- Strategy
- Creative design
- Data management
- Fulfilment and mailing
Objective
NELFT wanted to bring a unique and personalised touch to their virtual ‘Thank You Festival’ for colleagues that would last a month. They sought to create individualised event packs that reflected appreciation and gratitude. The challenge was to incorporate personalisation into the event collateral, making each colleague feel truly thanked and acknowledged.
How Did Resource Help?
We collaborated closely with NELFT, building upon their existing event design. We tailored individualised event packs for each colleague, comprising a personalised program and a selection of engaging items aligned with each week of the campaign.
Our primary emphasis was on injecting personalisation into every aspect of the pack to ensure each recipient felt genuinely valued. We managed the entire process, from design and sourcing to fulfilment and distribution to over 8000 NELFT colleagues.
What Did Success Look Like?
We successfully delivered a personalised and bespoke experience for their ‘Thank You Festival’. The event packs, curated with event collateral and personalised items, conveyed sincere appreciation to over 800 colleagues. The positive response on social media demonstrated the impact of the personalised approach in making each colleague feel valued and recognized for their exceptional efforts during the pandemic.
“We were really impressed by how creative and responsive the service was from Resource. The packs have been a massive success.”
Carrie-Ann Wade, Director of Communications & Engagement
